operating notes
Writing from inside the work.
What I learn while building, published as it lands. Overheard, not taught. Essays are the operating notes. The worldview pieces are rawer: lowercase, unsoftened, posted the way they arrived.
Essays
4 pieces
2026-07-10
why i stopped hiding behind pseudonyms
For years I shipped under invented names. Every one started at zero. This is why the name goes on the work now.
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2026-04-10
How I decide what deserves $100
A $100 test across five angles over thirty days. The cheapest version of a clear answer I've found.
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2026-03-22
On the 30% discard rate
The hard part isn't killing bad ideas. It's killing ideas you still like.
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2026-03-04
System over projects
The system is permanent. The contestants are replaceable. Guilty until purchased.
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Worldview
5 pieces
2025-06-24
old books
99% of the content you consume was generated in the last 24 hours. Wisdom doesn't expire.
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2025-06-19
credentials not required
Nothing truly relevant requires a credential for you to do it.
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2025-06-05
flood of new founders
Money still obeys its oldest rule: it follows value.
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2025-06-03
video, optimized
Video will become the most programmable, high-bandwidth language computers have ever spoken to us.
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2025-06-02
the curse of too many options
You don't need more ideas. You need to outlast your need to be entertained.
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